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gsnoopy520

Forum Superstar
Join Date: 5.23.2018
Posts: 819

Posted: 4.12.2020 8:34:28

Sales & Marketing Wholesale NFL Jerseys From China , Prepare to Engage! - Why These Two May Finally Be Getting Together Business Articles \| November 14, 2007 "Engagement" is undoubtedly the word du jour of the marketing world. But just what is audience engagement, and how can both sales and marketing professionals benefit from it? Sales and marketing. Marketing and sales. So close, and yet, so different. The unique, sometimes contradictory principles of these two business disciplines are well documented. There are countless treatises on this eternal conflict, many right here within in these pages. People with very big brains spend an inordinate amount of time trying to figure out how to bridge the gap between these two critical Wholesale NFL Jerseys China , but often conflicting business disciplines. But are the pundits simply perpetuating a legendary feud, a culture of conflict that really isn''t relevant anymore? I mean, without this topic, what else would they write about? Are they like the dentist who doesn''t really want cavities to go away, at least not all of them? I for one believe we can start burying the S&M hatchet once and for all. Because today, effective sales and marketing really aren''t so different. "Effective" is the key word, of course. But in the current business environment Wholesale NFL Jerseys , the chasm that has always existed between those who create the brand and those who push the product seems to be closing. In fact, the fundamental qualities of good marketing and good sales were never all that out of alignment. The most immediate goals of those practicing their respective crafts were, and that probably led to all the misunderstanding. But in the end, very similar principles applied. And whatever real differences there may have been are rapidly fading away, simply because both sides of the debate are now reporting to a new boss, one that has never been so powerful, so critical Wholesale Jerseys Cheap , so fickle and so unforgiving their target audience. THE AUDIENCE CALLS ALL THE SHOTS In the past, we sales and marketing experts held most of the cards. Marketers pushed information to audiences through a relatively small number of communication channels traditional broadcast, print, outdoor, direct mail, PR. Sales professionals were pitching prospects who had few, if any available options. Of course there was always competition lurking in the shadows; but they were relatively scarce when compared with today''s competitive landscape Wholesale Jerseys Free Shipping , where access to messages, promises, deals and promotions is virtually unlimited. People just aren''t so easily persuaded anymore. The world is totally transparent to anyone who cares to look inside, and as a result, audiences of all kinds demand greater accountability from the companies they do business with. Today there are endless options, and endless methods of accessing them. The reality is, we can no longer tell our targets anything they don''t want to hear. Because someone else is right there waiting for the chance to provide exactly what they''re looking for. LET''S GET ENGAGED! So what''s the answer? How can marketers and sales professionals alike get their respective audiences to say "yes"? By engaging them. "Engagement" is undoubtedly the word du jour of the marketing world. And while the term may not be used as frequently in weekly sales meetings Wholesale Jerseys From China , engagement has always been the goal of any good salesperson. Just what is engagement? While there still seems to be no definitive definition, as a starting point, engagement is about building meaningful relationships with audiences (or prospects), on their terms. Engagement is all about involvement, entertainment, relevance, relationships Wholesale Jerseys China , customer focus, listening much more than we speak, then speaking in our audience''s language rather than our own. All of this might seem self-evident. But it''s easier said than done in today''s world of continuously shifting tastes, interests and communicationentertainment options. Both sales and marketing professionals have a lot to think about if they''re going to effectively engage their targets. And each can learn a trick or two from the other. THREE ENGAGEMENT SKILLS MARKETING CAN LEARN FROM SALES Nimbleness. Great salespeople have always been able to turn on a dime. They know that the prospect leads the dance, and if they are to succeed, they must be in concert with their partner, sensitive to their subtlest move and quick to turn and spin and dip whenever they''re ready. Many marketers still want to lead. They know about this engagement thing Wholesale Jerseys , but at the end of the day, still think they know better than the audience what the audience really wants. Learn from your sales colleagues. Give the audience what they''re asking for, even if it changes day-to-day. They decide, you provide. Immediacy. There are no more long-term propositions, at least not in the way there once were. Everything is "now," this moment. In fact, now is already old news. Super sales pros have always been ready to move when the time was right before a competitor beat them to the punch. Marketers have traditionally been more deliberate in their efforts -- research Cheap Football Jerseys , develop, research again, refine, research. Take that tack today and you''ll soon be a footnote in the business history books. Think Wang Word Processors. "You snooze, you lose" is true more than ever. Over-Service. The really great salespeople are never too proud. They''re always ready to bend over backwards for a valued customer and hopefully enjoy a fleeting moment of customer loyalty. The successful sales pro is there whenever needed nights, weekends, early mornings Cheap NFL Jerseys , holidays. Because that''s what customers demand. Marketers have always had it a little easier. Set the campaign in motion and watch as the audience eats it up. No more. Today, the most successful marketers are engaging audiences whenever and wherever th B. http://www.wholesalecheapnhljerseysonline.com/ Wholesale Jerseys From China Wholesale Jerseys From China Wholesale Custom Jerseys Wholesale Jerseys Wholesale Jerseys From China Wholesale Jerseys Online Wholesale Authentic Jerseys Wholesale NHL Hockey Jerseys Cheap Jerseys

aafreen

Intermediate
Join Date: 5.28.2020
Posts: 168

Posted: 6.4.2020 7:10:48

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